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variable data printing
By Eric Petterson

I received a magazine through the post the other day and my name was printed onto the front cover. The image on the front cover of the magazine was of an old fashioned cinema and my name was printed onto the title boards where the film titles normally go. My name was finally in lights at last, even if the magazine was a marketing product from the mobile phone company who I have an account with. I thought this was a really novel idea, and even though I knew that every customer who has an account with the mobile phone company would have received one of the magazines; I still liked the thought process that was behind it. No doubt the process was made possible with Variable Data Printing that allows certain text and graphics to be changed during the print process. Modern Variable Data Printing allows the print run to continue without stopping, even though each item that is printed might have different text upon it. It`s now a straightforward process to change features like names as part of a print run. When you think about how many customers my mobile phone company must have, the Variable Data Printing they used must have changed thousands, if not millions of names.


For more information about Variable Data Printing, this article or the author visit http://www.phaseprint.co.uk

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