A strategic question. Why indeed?
1. A penny share would usually refer to a share available for less than $1.00. This makes the aquisition of shares manageable by even the most modest investment budget.
2. The London Business School?s research indicates that generally the smaller companies outperform their big brothers every year (except in the depth of a depression). This provides a measure of reassurance for the novice investor of modest means. Provided the share selection is made carefully, the investor seems more likely to see frequent upturns in the share value.
3. It stands to reason that the best of the smaller companies will shine the brightest. TThis tends to be because the smaller companies are generally more focused, react quicker to changing market conditions and often better organised and run more economically. Decisions are taken more quickly and results are usually measured more objectively. They don`t usually have the enormous resource cushions that the big companies have - and sometimes use to hide deficient performance.
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