The customer told me, ?My immediate goal is to get more customers into my business. My second agenda is to move slowly towards becoming more specialized as a business.? Here are the six steps we used with this business owner to make his transition to a niche business.
Marketing
We completed an exercise that evaluated his current marketing efforts. (Yellow page ads, brochures, networking, professional referrals and other forms) What was working? What was not working? We dropped the losers. As part of the marketing analysis, we implemented 2 new marketing approaches. The result of these efforts identified his best marketing strategies.
Customer Analysis
We completed an exercise that identifiies his current customers. Who are they? How do they buy? How many are there? What do they buy? Where do they come from? Why do they buy from him? The result of these efforts was an understanding of his current customer base and the foundation for his new business niche.
Hook & LoopMention
Hook & Loop fastenings and people might not understand what you meant yet mention Velcro fastenings and they`d instantly know what you meant. The
Hook & Loop fastenings that have become familiar to us are known as Velcro fastenings and they have been with us since the 1950s when they were first patented. The majority of us will be familiar with
Hook & Loop fastenings through the items of clothes that we wear.
Customer Referral Program
We worked with the business owner to develop a customer referral progrram. Th customer referral program added another tool to increase the current customer base. The result of these efforts was in increase in his current customers.
Large Format Inkjet MediaWhich suppliers are you using for your
Large Format Inkjet Media at the moment? Are they reliable, do they deliver on time and are you pleased with their overall service? Should you feel disappointed in any way by their service levels why not look elsewhere for your print products? When you need paper or film, ink or printer parts, you want to completely happy with the service that you are receiving. Suppliers are available who provide exemplary service levels and they`ll be able to provide you with all of the
Large Format Inkjet Media that you need to keep your print firm running smoothly on a daily basis. Get in contact when you need art canvas, or film for roller banne
Solent SailingSet sail on the sunny Solent this spring and you are guaranteed to have a sensational time. Yacht charters are now available where you and a group of your friends can enjoy the delights of the sea onboard a luxury vessel. A day`s charter can be taken for sheer pleasure purposes or you can cleverly use one to mix business with enjoyment at the same time. A typical one day
Solent Sailing package involves breakfast onboard followed by a detailed briefing. Set sail and you can take in the stunning scenery and enjoy the feel of the wind upon your face. Lunch is taken onboard the vessel followed by an afternoon of sailing before returning to the harbour at around 5 o`clock. Not only does the
Solent Sailing give you an insight into what life is like onboard a yacht it can be a rewarding experience for all that are involved. Team building days can be held onboard the yacht as part of the
Solent Sailing and corporate clients can be entertained by grateful companies. When you set sail on the Solent this spring, you`ll leave your landlubber legs behind as you gain valuable experience onboard a modern sailing craft.
